Franchise Convention

Date: July 13, 2024

Time: 8AM - 6PM

Location: Lake Naivasha Resort

Theme: Driving Sustainable Growth Through Strategic Investment

Sponsorship Packages

Platinum — KES 1,000,000: • 4 Delegate Convention fee. • Gala Host • 1 Table and 2 seats for exhibition. • 4 Banner around the event • Up-to 120 sec running videos • 1 hour talk time on products and services • Prominent placement of your logo • Social media promotions, Email newsletter, website recognition

Gold — KES 750,000: • 2 Delegate Convention fee. • Day event Host • 1 Table and 2 seats for exhibition • 2 Banner around the event • Up-to 60 sec running videos • 30 mins talk time on products and services • Prominent placement of your logo. • Social media promotions, Email newsletter, website recognition

Silver — KES 350,000: • 1 Delegate Convention fee • 1Table and 2 seats for exhibition. • 1 Banner around the event • Up-to 30 sec running videos • 15 mins talk time on products and services • Prominent placement of your logo.

Exhibition Packages

Gold — KES 150,000: • 2 Delegate Convention fee • 1 Banner around the event • Table and 1 seats for exhibition • Social media promotions, E-mail newsletter, website recognition

Silver — KES 100,000: • 2 Delegate Convention fee • 1 Banner around the event • Table and 1 seats for exhibition • Social media promotions, E-mail newsletter, website recognition

Bronze — KES 50,000: • 2 Delegate Convention fee • 1 Banner around the event • Table and 1 seats for exhibition • Social media promotions, E-mail newsletter, website recognition

Agenda

08:00 - 09:00 — Registration & Coffee

09:00 - 09:10 — Opening Remarksd

09:10 - 10:10 — Keynote Address by Mr. Frank Mwiti

10:10 - 10:25 — Harnessing the Power of Storytelling and Communication in Fundraising Efforts (Madam Elizabeth Mwaura)

• Exploring techniques for crafting compelling narratives in fundraising efforts, considering cultural sensitivities, local languages, and storytelling traditions. • Discussing the significance of communication skills in conveying investment opportunities effectively to Kenyan audiences. • Highlighting strategies for crafting narratives that resonate with Kenyan investors and stakeholders, focusing on local context, societal challenges, and opportunities for impact investment. • Case studies highlighting successful persuasion through storytelling in fundraising campaigns.

10:25 - 10:40 — Harnessing Economic Trends and Market Dynamics to Propel Capital Raising Initiatives (Speaker: Mr. Lee Gachomba)

• Examining the current economic trends in Kenya, e.g GDP growth, inflation rates, and sectoral performance, and evaluating their impact on capital raising initiatives. • Identifying key market dynamics within Kenya's economy, including consumer behaviour, industry growth rates, regulatory changes, and emerging sectors. • Discussing strategic approaches to positioning investment offerings to capitalize on these market trends.

10:40 - 10:55 — Collaborative Strategies between Entrepreneurs, Investors, and Financial Institutions for Successful Capital Raises (Speaker: Mr. Ron Musundi)

• Discussing effective collaboration strategies between entrepreneurs, local investors, and financial institutions to facilitate successful capital raises. • Exploring the importance of trust and relationship-building in investment ecosystem, and how entrepreneurs, investors, and financial institutions can establish mutually beneficial relationships. • Investigating alternative financing options available to entrepreneurs, including venture capital, angel investors, impact investors, and crowdfunding platforms.

10:55 - 11:20 — Panel Discussion

Capital Synergy: Uniting Diverse Perspectives for Collective Investment Advancement

• Examining the current economic trends in Kenya, e.g GDP growth, inflation rates, and sectoral performance, and evaluating their impact on capital raising initiatives. • Identifying key market dynamics within Kenya's economy, including consumer behaviour, industry growth rates, regulatory changes, and emerging sectors. • Discussing strategic approaches to positioning investment offerings to capitalize on these market trends.

11:20 - 11:50 — Networking Break & Visit to Exhibitor Lounge

11:50 - 12:05 — Analyzing Opportunities through the Lens of Financial Risk Management and Mitigation Strategies (Speaker: Mrs. Diana Muriuki)

• Understanding different types of financial risks and their implications for investment decisions. • Discussing methodologies and tools for assessing financial risks in investment portfolios. • Balancing risk and reward in investment strategies.

12:05 - 12:20 — Exploring Opportunities in Emerging Technologies and the Inherent Risks of Disruption in Investment Landscapes (Speaker: Dr. Edward Mungai)

• Analyzing investment opportunities and political risks within Kenya • Exploring how Kenya's economy is interconnected with regional and global markets, and how this can influence investment decisions. • Discussing strategies for investors to diversify their portfolios across various sectors within the economy, to manage risks and optimize returns.

12:20 - 12:35 — Assessing the Opportunities and Political Risks for Investors in an Interconnected Economy (Speaker: Dr. Bani O. Orwa)

• Analyzing investment opportunities and political risks within Kenya • Exploring how Kenya's economy is interconnected with regional and global markets, and how this can influence investment decisions. • Discussing strategies for investors to diversify their portfolios across various sectors within the economy, to manage risks and optimize returns.

12:35 - 13:00 — Panel Discussion

Balancing Act: Strategies for Maximizing Opportunities While Safeguarding Against Risks in Today's Dynamic Markets (Mr. Meshack Miyogo)

• Discuss the importance of understanding the unique dynamics of Kenya's markets, including regulatory frameworks, economic trends, and cultural factors. • Highlight the growing importance of sustainable investing in Kenya, considering factors such as ESG. • Address the challenge of financial inclusion in Kenya and the role of innovative financial solutions in expanding access to capital and reducing economic disparities.

13:00 - 14:00 — Lunch Break

14:00 - 14:15 — Digital Disruption: Exploring the Impact of Technological Innovation on Traditional Investment Models and Strategies (Mr. Sam Gichuru)

• Examining how technological innovation is disrupting traditional investment models, such as banking, stock trading, and asset management. • Identifying the opportunities presented by digital transformation in investment processes. • Discussing the challenges and risks associated with digital disruption in the Kenyan investment landscape, including cybersecurity threats, regulatory uncertainties, and digital divide issues.

14:15 - 14:30 — Data-Driven Decisions: The Role of Artificial Intelligence and Big Data Analytics in Revolutionizing Investment Strategies and Opportunities (Mr. James Chege)

• Exploring the role of artificial intelligence (AI) and big data analytics in informing investment decisions within the Kenyan context. • Identifying how investors and financial institutions can leverage data-driven insights to identify investment opportunities and trends specific to the local market. • Discussing the challenges and ethical considerations associated with data-driven investment strategies.

14:30 - 14:50 — The Rise of Fintech: Revolutionizing Investment Access, Efficiency, and Transparency in the Digital Age (Mr. Phillip Kisabit)

• Exploring how fintech innovations are democratizing investment access for Kenyan investors, including retail investors and underserved populations. • Assessing the Impact of Franchise model on traditional financial institutions and investment practices. • Showcasing successful fintech-driven investment solutions that have gained traction in the Kenyan market.

14:50 - 15:20 — Panel Discussion

Innovate to Elevate: Harnessing Technology and Innovation for Sustainable Investment Growth in the Digital Era

• Explore the transformative potential of technology and innovation in advancing financial inclusion. • Examine how technology and innovation can drive sustainable investment growth by addressing pressing social and environmental challenges in Kenya. • Highlight the role of entrepreneurship and innovation ecosystems in driving economic growth and job creation in Kenya.

15:20 - 15:35 — Navigating the Regulatory Maze: Interdisciplinary Insights into Compliance Challenges and Opportunities in Investment Markets (Madam Monica Wambui)

• Discussing compliance challenges faced by investors, financial institutions, and regulatory bodies in investment markets. • Exploring Kenya's regulatory frameworks governing investment activities, including securities laws, financial regulations, tax laws, and anti-money laundering regulations. • Sharing strategies for staying ahead of regulatory changes and adapting to evolving compliance requirements.

15:40 - 16:00 — Panel Discussion

Exploring the Impact of Regulatory Changes and Policy Shifts on Investment Strategies and Decision-Making (Madam Renee Ngamau)

• Exploring how regulatory changes and policy shifts in Kenya affect investment strategies and decision-making processes. • Discussing the legal considerations involved in structuring investment transactions and documenting investment agreements. • Addressing the importance of compliance with securities laws and regulations in Kenya's investment landscape.

16:00 - 16:20 — Harnessing Technology and Innovation to Streamline Compliance and Navigate the Complexities of Regulatory Landscapes (Mr. Pius Muchiri)

• Discussing how technology and innovation can be harnessed to streamline compliance processes for investment firms. • Examining how reg-tech solutions help investment firms navigate the complexities of regulatory landscapes. • Showcasing successful examples of reg-tech solutions implemented by investment firms.

16:20 - 16:40 — Panel Discussion

Regulatory Resilience: Integrating Perspectives for Adaptable and Compliant Investment Practices

• Explore the current legal and regulatory framework governing investment practices in Kenya. • Discuss the role of industry associations, professional bodies, and civil society organizations in advocating for regulatory reforms, providing feedback to regulators, and promoting industry standards and best practices. • Examine how technological innovations and regulatory technology (RegTech) solutions can enhance regulatory resilience and facilitate compliance in the investment landscape.

16:40 - 17:00 — Closing Remarks & After Hours

19:30 - 23:00 — GALA NIGHT